Overview:Team Sports Marketing - Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.
This book is on page /dab2ca502f3ba773ca68bf5353ad5292/book/1603725644-9781138171602. It was written by the following authors: Kirk Wakeland. Book Team Sports Marketing, which can be read online, published by the company: Taylor & Francis Ltd. Other books on similar topics can be found in sections: Finance, Business, Law, Sports Books. The book was published on 2016-04-24 00:00:00. It has 288 pages and is published in Hardback format and weight 454 g. File for download Team Sports Marketing has PDF format and is called team-sports-marketing.pdf. Other books you can download below. Our rapidsport.eu site is not responsible for the content of PDF files.
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